Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas

Uploaded in: Business & Job (21-08-2011, 19:50)  |  Views: 699
Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas e-book cover (isbn: 0814415628)
  • ISBN: 0814415628
  • Publisher: AMACOM
  • Year: 2010
  • File Extension: PDF
  • Size: 1,1 MB

Book Description:


Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that e´dolls are for girlseo was shattered by a toy line called G.I. Joe. Most people mistakenly think breakthrough ideas are a matter of divine inspiration and luck. This book reveals a step-by-step methodology individuals and organizations can use to develop, create, and nurture the kinds of new products and services that capture the publice†s imagination. Loaded with examplese¹and packed with straightforward explanations of the processes that can lead to breakout hitse¹this book shows readers how to create an idea methodology, encourage free-thinking, keep good ideas, and bring revolutionary, revenue-generating new concepts to market.



 

Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas