Media, Organizations and Identity

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Media, Organizations and Identity e-book cover (isbn: 0230515517)
  • ISBN: 0230515517
  • Publisher: Palgrave Macmillan
  • Year: 2010
  • File Extension: PDF
  • Size: 1.2 MB

Book Description:


The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media.



 

Media, Organizations and Identity